Bitter Sweet Cafe

Menu Design

A menu design for an anime themed Japanese Cafe.

Objective

Brainstorm a creative concept for a cafe backed up with research and insights on the target audience.

Learn and practice layout design fundamentals.

Concept

This business is a Japanese cafe that is based in the Bay Area intended to support bringing Japanese culture through the use of anime media. While the cafe wants to provide a fun mood with the anime theme, the cafe is designed with a chic aesthetic to reflect Japanese cafe minimalism.

Deliverables

Logo Design

Black & White
Colored
Knock-Out

Menu Design

Menu Design

For the menu, I decided on using brown throughout the whole design. Brown is associated with a lot of chocolate flavored desserts, baked goods, and coffee. The uniform of brown and use of white supports the cafe a mood of a chic-styled cafe.

I Illustrated an anime girl wearing a button up shirt and black pants. The clothes I chose is with the association of bakers and people that work in dessert shops wearing black and white. Illustrating an anime character helps associate the cafe with anime and provoke a happy mood to the customers.

In the inside of the menu, I created vector illustrations of the menu items providing a fun visualization of the baked goods and drinks.

Logo Design

The logo I designed is a checkerboard cookie with the kanji for “Bitter” and “Sweet” with Bitter Sweet Cafe’s business name below.

I decided the checkerboard cookie would be the cafe’s main item on their menu and is a recognizable baked good associated with Japanese culture.

The colors I have chosen for their colored logo are beige, brown, and pink resembling the flavors of vanilla, chocolate, and strawberry. A colorful logo helps give an outgoing mood to the cafe associating with the different flavors of sweets and a bright look.